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Walmart Proves Netbook Ignorance

Chance Stevens 22 November 2008 99 views View Comments

Walmart is a great store.  In fact, with most of the US retail sector suffering Walmart is one of the few stores still growing.  While this is true, they appear to have a problem on their website.  Instead of having a section on their site for netbooks they call them min-laptops.

Almost every website from CNet, but Businessweek has been educating people about netbooks and Walmart had the ultimate opportunity to continue the naming convention on it’s website.  This may just be an easy way for people to find them but it really speaks down to Walmart’s usual customer with Walmart assuming they don’t know what a netbook is.

Tigerdirect.com, Dell, Amazon must all have it wrong.

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  • admin
    Brad,

    Really appreciate you sharing your thoughts here. Everything in your comment is completely correct, but the internet audience is being told "netbook," and the retail channel has jumped onboard.

    When a big retailer like Walmart ignores the convention it seems odd. Walmart was actually one of the first to sell netbooks with their Everex notebook with the gOS which makes it even weirder.

    Laptops were called portable computers, and now people use notebook and laptop pretty interchangeably but notebook is the prevailing reference in most displayed taxonomies.

    Ultimately, I try to pay attention to even the subtle things going on in the space and call them out. It won't always be right but it'll be an honest perspective.
  • Netbook is a marketing term that Intel came up with. HP, VIA, and many other companies prefer to call these cheap, tiny laptops mini-notebooks or mini-laptops. It's also a more descriptive term, since netbook implies that the only thing you can do with these computers is hook them up to the web like a dumb terminal. But most are more than powerful enough to handle editing of office documents, playing music and movies, or even some video games.
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